I know I’m a bit of a late-comer here, but I’ve become addicted to Internet radio, even to the point where I paid $4.95 to try Radio Io for a month ad-free. At $50/year, it’s a lot cheaper than XM/Sirius, and it provides a pretty wide range of stations. I’m listening to a progressive rock station as I write this, and I’m also frequenting everything from radioioGrunge to radioioNewgrass to radioioJambands. It didn’t take much tinkering to repurpose an old Mac laptop to work with my stereo and wireless network for streaming purposes.
So this post on A VC caught my eye today. Apparently, CBS Radio is positioning itself to be a key player in Internet radio. Much of the focus is on TargetSpot, which apparently allows targeted ad avails to be delivered in streams.
So I started wondering. If they can rig Internet radio so that targeted, relevant ads are appearing in streams instead of the endless jewelry ads Radio Io was feeding me, would I feel compelled to spend $50 a year for ad-free streams? Probably not. And those satellites that XM and Sirius launched into orbit? How long before they’re as useless as the person who paid tons of money to put category 5 cable throughout his new house only to have wireless technology negate it a few years later?
Things are moving fast. I love it …