What media companies can learn from retailers

Former Microsoft exec Dave Chase has an interesting post on TechCrunch arguing that media companies need to abandon their role as middle man and become more central to transactions that are happening.

“In some regards,” Chase writes, “smart media companies need to think more like retailers. That is, get directly involved in the transaction that they are only indirectly touching today. Rather than let the next eBay or craigslist form independently, they should get actively engaged in some of these new models. …”

Interesting ideas here …