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Turn it up!

This is a news item from my hometown paper, the Mobile (Ala.) Register, about a Mardi Gras parade scheduled for next Sunday. As Dave Barry would say, I am not making this up:

“The Mystic Order of Dead Rock Stars will present`A Salute to Ronnie Van Zant’ when they take to the streets at 2:30 p.m. Feb. 22 in Downtown Mobile as part of the Joe Cain parade.
The society will present its salute to the rock-and-roll icon in a procession that features a massive float with a black background festooned with a skull, skeletons, tombstones and portraits of Mr. Van Zant. J.D. Crowe will serve as grand marshal. A selection of the greatest hits of Lynyrd Skynyrd will be played at an extreme decibel level…”

Woo-hoo. The best part is I’m Alabama-bound next weekend for Mardi Gras, so I can go to the Skynyrd parade. I think I’ll wear my Neil Young concert T-shirt.

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Dog Bob

Good dog …

Great to see a Newfie beat all those annoying yappy dogs at Westminster. Xena was up all night partying to celebrate.

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Media Bob

Marketing army …

Glenbot has a link to a Forbes piece on how Procter & Gamble is using word-of-mouth marketing among teens to push its products — and other companies’ products, too. It’s pretty cool stuff, though I think the P&G folks might be a little full of themselves here …

“The mass-marketing model is dead,” says James Stengel, P&G’s global marketing officer. “This is the future.”

Well, we’ll see.

But it really is prevalent, and there seems to be some potential here. When I went to the site for the remake of the Dawn of the Dead, it offered a chance to join the Zombie Army. How could I refuse? Then, less than a week later, this arrived in my inbox.

zombie army

Seems they’ll give me “points” for telling friends about the movie and generally doing things to promote it. I can redeem the points for cool zombie shirts and zombie posters and zombie screen savers.

Kinda ironic. Turning today’s youth into an army of marketing zombies, eh?