I always thought Amazon.com was everything Internet commerce should be. It was technologically smart and utilitarian. Comprehensive. Convenient. But when push came to shove, it came up lacking in the most important category: heart.
I bought three $50 gift certificates for my nephews and niece for Christmas 2001. For some reason, they never used them and by the time I found out and tried to help them with their order, it was one year and one day after I bought the certificates. They expire after one year.
I sent a note to Amazon. Noted I spend a lot of money with them. Asked if I could still redeem the certificates. Afterall, we’re talking one day. Loyal customer. A lot of business. I understand that businesses have rules, but good businesses know when to be slavishly adherent to rules and when to bend them. This, I argued, is a case where Amazon should cut me a break.
They disagreed. After talking via e-mail to several folks there, I realized my money was gone and they weren’t going to honor the certificates (even though they had my money). So I told them to remove me from their databases. I was taking my business elsewhere. (To their credit, they appear to have done so; I’m not getting any Amazon spam since I made that request). I figured I’d give Barnes and Nobel a shot.
But then I stumbled across an independent bookseller in Portland, Oregon: Powell’s Books. I remember visiting there when I was in Portland once. It was impressive, taking up an entire city block or so and having a very personal feel. It reminded me of the Tattered Cover in Denver.
I’ve placed my first order with them, and I’m very impressed so far. Their e-commerce engine is easy to use and flexible, and I like the flexibility built into their shopping cart. And the relatively obscure titles I was chasing were in stock. I even found used copies, which will save me some money. Next time you’re looking for a book online, give them a shot:
http://www.powells.com/