Online Journalism Practicum:J415 http://www.opposable-thumbs.com/j415/ Our goal is to give you a "real world" view of issues confronting journalism in the 21st century. And there are a lot of them. In fact, the very foundation of the fourth estate is at risk. But times of great crisis also breed opportunities. That’s where we’ll be focusing. Copyright 2005 Tue, 01 Nov 2005 09:27:33 -0500 http://www.movabletype.org/?v=3.15 http://blogs.law.harvard.edu/tech/rss By the numbers ... This week, we're going to talk a bit about budgeting. This can be mind numbing, but it's critical to understand it. I'm recycling a lecture from the J418 class to lead us through this. Click here for the Powerpoint.

I also dug up a glossary from that class that might be of interest.

]]> http://www.opposable-thumbs.com/j415/archives/2005/11/by_the_numbers.html http://www.opposable-thumbs.com/j415/archives/2005/11/by_the_numbers.html Financials Tue, 01 Nov 2005 09:27:33 -0500 Tampa's multimedia hurricane coverage ... From TBO.com ...

Tracking Wilma: On The Road With Bill Ward

Tampa Tribune reporter Bill Ward is traveling the Tamiami Trail and the eclectic beach communities of Florida's southwest coast. In this exclusive TBO.com report, follow Ward's journey as he captures the sights and sounds through his online journal, photographs, 360-degree panoramas and video postcards.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/tampas_multimed.html http://www.opposable-thumbs.com/j415/archives/2005/10/tampas_multimed.html Content Thu, 27 Oct 2005 08:05:08 -0500 Adsense "Advertise on this site" in Beta Cool news to share:

My employer is in town for the Communication Career Connection tomorrow at OU and I had lunch with him today. Like any lunch with Tim, he was bursting with Google news - he's headed out Tuesday to California for the Google Zeigeist conference and in the meantime has been beta testing a very exciting new feature from Adsense.

Read more technical info at Google.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/adsense_adverti.html http://www.opposable-thumbs.com/j415/archives/2005/10/adsense_adverti.html Advertising Sun, 23 Oct 2005 15:46:08 -0500 Online journalism ... done right With Hurricane Wilma heading head-on for the Florida Gulf Coast, Rob Curley's team is hitting on all cylinders.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/online_journali_1.html http://www.opposable-thumbs.com/j415/archives/2005/10/online_journali_1.html Content Sun, 23 Oct 2005 15:21:47 -0500 Multimedia assignment 2 All:

Please post links to your second multimedia assignment in the comments below. Remember: The first assignment was to be personal or first person. This one should be more of a "traditional" news story, though in a multimedia format.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/multimedia_assi.html http://www.opposable-thumbs.com/j415/archives/2005/10/multimedia_assi.html Assignments Sun, 23 Oct 2005 15:17:53 -0500 Discussion outline for 10.18 Gang, here's the discussion outline for this morning (10/18):

http://smallinitiatives.com/present/j415.html

Looking forward to our discussion!

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/discussion_outl.html http://www.opposable-thumbs.com/j415/archives/2005/10/discussion_outl.html Tue, 18 Oct 2005 09:17:04 -0500 Tuesday 10/18 (Week 7, I think) readings Hi, gang ... Jay Small, guest discussion leader, reporting in with a few suggested and brief readings to prep for our class time on Tuesday, 10/18.

On the syllabus, the scheduled subject for discussion is Guerrilla Marketing, and we'll definitely hit on that. But I also want to touch on other product development and marketing concepts that may help you: identifying target audience segments, setting your content "filters" right, why less-and-lighter trump more-and-heavier.

Nuggets to get you thinking on these concepts:


The 10 Faces of Innovation

Less as a competitive advantage

Saving Newspapers I: Focus on customer experience

QuickMBA.com: Market Segmentation

(Logistics for Tuesday: When it's time to start, you all can call me at my office number, 865-560-3546. Looking forward to it!)

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/tuesday_1018_we.html http://www.opposable-thumbs.com/j415/archives/2005/10/tuesday_1018_we.html Assignments Thu, 13 Oct 2005 15:19:43 -0500 Week 6 Assignment: Advertising Here is the assignment for this week:

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/week_6_assignme.html http://www.opposable-thumbs.com/j415/archives/2005/10/week_6_assignme.html Assignments Tue, 11 Oct 2005 12:53:58 -0500 Week 6: Advertising Here's a link to this week's lecture.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/week_6_advertis.html http://www.opposable-thumbs.com/j415/archives/2005/10/week_6_advertis.html Advertising Tue, 11 Oct 2005 10:06:55 -0500 Post links to your assignment here ... Use this thread to post a link to your "me" multimedia assignment. Just post a link to it in the comments below.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/post_links_to_y.html http://www.opposable-thumbs.com/j415/archives/2005/10/post_links_to_y.html Assignments Tue, 11 Oct 2005 08:51:00 -0500 Cool tool for building multimedia presentations ... If you're using a Mac, this application might be worth looking at for your multimedia assignments. It makes it insanely easy to create a slideshow with sound that plays in the background.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/cool_tool_for_b.html http://www.opposable-thumbs.com/j415/archives/2005/10/cool_tool_for_b.html Assignments Sat, 08 Oct 2005 10:20:13 -0500 Final project groups ... Don't forget to post a comment listing the members of your group for the final project (or a note saying you intend to fly solo, if that's the case). That's due today (10/5). Post those notes here.

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/final_project_g.html http://www.opposable-thumbs.com/j415/archives/2005/10/final_project_g.html Final project Wed, 05 Oct 2005 09:06:37 -0500 Newspaper audience ... The Newspaper Association of America has a database with a lot of interesting details about audience, both online and in print. This is definitely worth a look in light of our discussions this morning. Let me know if you have questions about any of the stuff on this site ...

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/newspaper_audie.html http://www.opposable-thumbs.com/j415/archives/2005/10/newspaper_audie.html Audience Tue, 04 Oct 2005 16:42:20 -0500 Week 5: Audience This week, we'll be looking at one of the most critical elements of running a successful news site: knowing your audience. Your assignment for this week is at the bottom of this post ...

]]> http://www.opposable-thumbs.com/j415/archives/2005/10/week_5_audience.html http://www.opposable-thumbs.com/j415/archives/2005/10/week_5_audience.html Audience Sun, 02 Oct 2005 14:49:29 -0500 Flash as a journalistic tool This story in Online Journalism Review should be of interest as you begin thinking about the multimedia story you'll be working on. (Remember the link I offered to Random This? That's another piece you should be looking at ...) Flash is a tool that most of our online newsrooms use in some way, shape or form.

An excerpt: "Want to put multimedia content on the Web? You’ll quickly find out that the free Flash player and the Flash authoring application top the list of solutions at most online news organizations."

]]> http://www.opposable-thumbs.com/j415/archives/2005/09/flash_as_a_jour.html http://www.opposable-thumbs.com/j415/archives/2005/09/flash_as_a_jour.html Content Fri, 23 Sep 2005 08:54:23 -0500