October 23, 2005
Adsense "Advertise on this site" in Beta
Cool news to share:
My employer is in town for the Communication Career Connection tomorrow at OU and I had lunch with him today. Like any lunch with Tim, he was bursting with Google news - he's headed out Tuesday to California for the Google Zeigeist conference and in the meantime has been beta testing a very exciting new feature from Adsense.
Read more technical info at Google.
One of Tim's pals, Dave Taylor, wrote a brief demonstration of how this new "Advertise on this site" link is working for Tim.
This has incredible potential for sites like Athensi and Speakeasy. Major localization of advertising on both fronts - Adwords and Adsense. Can't wait to see this feature rolled out.
Posted by Caren Baginski at 03:46 PM | Comments (0)
October 11, 2005
Week 6 Assignment: Advertising
Here is the assignment for this week:
For Thursday’s lab, do the following:
1. Go to Google AdWords and AdSense and read how these two programs work.
2. After reading, go to Google and search for one of the following terms:
Athens Ohio
Ohio University
OU Bobcats
Athens Ohio Apartments
Who has the top sponsored links in the results of the term you chose? Based on what you’re seeing, do you see an opportunity to buy a campaign that might drive traffic? What kind of site would use this campaign?
3. Bonus points: Set up an AdWord campaign for keywords for your publication. (You can do this for as little as $6. Go ahead and give it a try. It’s a great way to see how this works.)
4. Bonus points II: Set up an AdSense program for your site.
5. Post your answers to No. 2 to the blog. If you do either of the bonus items, post to the blog and let us know how it goes and what you learn.
Posted by Bob Benz at 12:53 PM | Comments (14)
Week 6: Advertising
Here's a link to this week's lecture.
Posted by Bob Benz at 10:06 AM | Comments (0)