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October 13, 2005
Tuesday 10/18 (Week 7, I think) readings
Hi, gang ... Jay Small, guest discussion leader, reporting in with a few suggested and brief readings to prep for our class time on Tuesday, 10/18.
On the syllabus, the scheduled subject for discussion is Guerrilla Marketing, and we'll definitely hit on that. But I also want to touch on other product development and marketing concepts that may help you: identifying target audience segments, setting your content "filters" right, why less-and-lighter trump more-and-heavier.
Nuggets to get you thinking on these concepts:
Less as a competitive advantage
Saving Newspapers I: Focus on customer experience
QuickMBA.com: Market Segmentation
(Logistics for Tuesday: When it's time to start, you all can call me at my office number, 865-560-3546. Looking forward to it!)
Posted by Jay Small at October 13, 2005 03:19 PM