A fish tale
Destin, Fla./January 2000
Call me Ishmael: "Adonis" Benz proudly displays the 20-pound grouper he dragged up off the bottom of the Gulf of Mexico during a January 2000 fishing excursion to Destin, Fla. During this ill-fated trip, I had a lot of time to think. Too much, in fact. I realized the New York City-based company we've been doing business with is rife with folks named Mario, Adeo, Johan and other cool, edgy, web-developer-type names, while my humble company is full of Bobs, Rons and Neals. I thus decided that henceforth and forevermore, I shall be known as Adonis. <<Back>>

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